Board of Directors

Mr Lim Hee Liat (Executive Chairman)

Mr Lim Hee Liat is our Executive Chairman and was appointed to our Board on 23 May 2016. As a founding shareholder of the Group, Mr Lim has more than 25 years of experience in the coffee shop and F&B industry and is instrumental to the Group’s continued success and growth. He oversees the overall development and performance of the Group, setting and executing strategic directions as well as expansion plans, including sourcing for investment opportunities to promote the growth of the business.

Mr Lim is a patron of Taman Jurong Community Club Management Committee and a member of the School Advisory Committee of Temasek Secondary School.

Mr Vincent Chia (Executive Director)

Mr Vincent Chia is our Executive Director and was appointed to our Board on 3 February 2017.

Mr Chia is responsible for strategising and implementing key improvements to our Group’s various processes so as to continually raise our Group’s standards of productivity and food quality. Part of his portfolio also includes monitoring the key performance indicators of our Group’s centralised functions, such as the Central Kitchen, human resources and procurement. He also assists our Executive Chairman in managing our Group’s overall business development, expansion and various other business processes.

Mr Chia has more than 20 years of experience in the F&B industry. Prior to joining our Group in 2006, he held the post of Operations Manager at S-11 F&B Holdings Pte Ltd, a coffee shop and food stall operator. He was the Group Operations Manager of Chai Chee Noodle Village from 2003 to 2005. In 1996, he joined Asia Pacific Breweries (S) Pte Ltd, a manufacturer of alcoholic beverages, as an Assistant Sales Manager. He started his career at Suntec F&B Holding Pte Ltd as an Assistant Restaurant Manager, where he is involved setting up Suntec Terrace Café.

Mr Chia obtained a Diploma in Sales and Marketing from the Marketing Institute of Singapore in 2003, as well as a Statement of Attainment for the PI-PHQ-303E-1 Apply Food Safety Management Systems for Food Service Establishments at Singapore Polytechnic from the Singapore Workforce Development Agency in 2015. He is a member of the School Advisory Committee of Temasek Secondary School.

Mr Ter Kim Cheu (Lead Independent Director)

Mr Ter Kim Cheu is our Lead Independent Director and was appointed to our Board on 15 February 2017.

Mr Ter has more than 30 years of experience in the legal industry and currently provides legislative consultancy services overseas. He was appointed an Independent Director of Hong Leong Finance Limited in 2010 and he sits on the Audit Committee, Executive Committee, Remuneration Committee and Hong Leong Finance Share Option Scheme 2001 Committee of Hong Leong Finance Limited. Mr Ter retired from the Singapore Legal Service after over 30 years of service.

Prior to his retirement in 2008, he was the Parliamentary Counsel and Principal Senior State Counsel (Legislation Division), Attorney-General’s Chambers, Singapore and a Law Revision Commissioner of Singapore. Mr Ter was also a member of the Securities Industry Council from 1993 to 1997.

He began his career as an Executive Officer in Human Resource with the Port of Singapore Authority in 1972. Mr Ter graduated with a Bachelor of Social Science (Honours) degree from the University of Singapore (now known as the National University of Singapore) in 1970. He subsequently graduated with Bachelor of Law and Master of Law degrees from the University of London in 1976 and 1977 respectively. Mr Ter was admitted as an advocate and solicitor of the Supreme Court of Singapore in 1980 and is also a Barrister-at-Law, having been called to the English Bar at Lincoln’s Inn in 1977.

Mr Wee Tian Chwee Jeffrey (Independent Director)

Mr Wee Tian Chwee Jeffrey is our Independent Director and was appointed to our Board on 15 February 2017.

Mr Wee has more than 45 years of experience in the accounting industry and is currently a public accountant at T. C. Wee & Co., which he established in 1981. Mr Wee began his career in 1969 at Peat Marwick Mitchell & Co (now known as KPMG LLP). In 1970, he joined Delong Corporation, a marine engineering and construction company, as Accounts Assistant. In 1972, he joined Chong, Phua Chow & Partners as Audit Assistant. Mr Wee joined Growth Management Services Pte Ltd in 1974 as Group Internal Auditor. Subsequently, he worked for Price Waterhouse & Co (now known as PricewaterhouseCoopers LLP). From 1977 to 1981, Mr Wee was with Metal Box Singapore Limited, initially as Senior Accountant and later as Chief Accountant in charge of finance and costing.

Mr Wee is a member of the Institute of Singapore Chartered Accountants and a Practising Accountant with the Accounting Corporate & Regulatory Authority. Mr Wee obtained his accountancy qualification from the Association of Certified Accountants (now known as the Association of Chartered Certified Accountants) in 1975 and he is currently a Fellow member of the Association of Chartered Certified Accountants.

Mr Lim Teck Chai Danny (Independent Director)

Mr Lim Teck Chai, Danny is our Independent Director and was appointed to our Board on 15 February 2017.

Mr Lim has nearly 20 years of experience in the legal industry and is currently an equity partner in Rajah & Tann Singapore LLP. He joined the law firm in 1998 and has since been practising and advising on all aspects of corporate legal advisory and transactional work, both locally and regionally. He has a wide range of experience in acquisitions, investments, takeovers, initial public offerings and restructurings, amongst others, and his clients include multi-national corporations, small medium enterprises, private equity and institutional investors, Singapore and foreign listed companies, financial institutions and others. Mr Lim is also an Independent Director of Sincap Group Limited, Tee Land Limited, China Star Food Group Limited and UG Healthcare Corporation Limited, all of which are companies listed on the SGX-ST.

Mr Lim graduated with a Bachelor of Law (Honours) degree from the National University of Singapore in 1998 and a Master of Science (Applied Finance) degree from the Nanyang Technological University in April 2006. He has been admitted as an advocate and solicitor of the Supreme Court of Singapore since 1999 and is a member of the Law Society of Singapore and the Singapore Academy of Law.

Mr Ong Eng Sing (Non-Executive Director)

Mr Ong Eng Sing is our Non-Executive Director and was appointed to our Board on 15 February 2017.

Mr Ong is currently the Group Deputy Chief Executive Officer and Director of Pokka Corporation Singapore Pte Ltd, the Chief Executive Officer and Director of Pokka International Pte Ltd, the Chairman of Pokka Logistics Singapore Pte Ltd, and a Director of Pokka Dima International (Indonesia) Pte Ltd. Prior to joining the Pokka group, Mr Ong held the post of National Account Manager at L’oreal Singapore Pte Ltd from 2004 to 2006. He began his career as a Customer Development Manager with Johnson & Johnson Pte Ltd in 1994.

Mr Ong obtained a Graduate Diploma in Marketing from the Chartered Institute of Marketing in June 1995 and was elected a Member of the Chartered Institute of Marketing in October 1995. He subsequently obtained a Bachelor in Business Studies (Honours) degree from the University of Hull in July 1999. Mr Ong is a patron of Braddell Heights Citizen’s Consultative Committee and a board member and co-chair of Efficient Consumer Response (ECR) Singapore Council.